A View for Life

After a 25 year history in the Chicago metropolitan area, Eye Boutique and Doctors Eye Clinic was acquired by a local Optometry and Optical industry leadership group to become Eye Boutique, Inc. In March of 2008, this group entered into a management relationship with Wisconsin Vision, Inc./Heartland Vision creating one of the largest regional retail chains – the power of three, the vision of one!.  The goal of this relationship is to enhance the overall customer experience through exceptional eye care and eyewear.  This includes major frame brands, leading lens technology fabricated in a lab located in the heartland of Wisconsin along with all major contact lens brands. We value the role we play in the community, helping you see, move and do.


Our lenses have a story of their own. Beginning in our lens lab, they are carefully crafted and precisely fitted to your frames – from our team to you.

We Pride Ourselves On Helping Our Patients See Better.


See what we’ve been up to.